Bet on Alfa Ltd. is a Cypriot company, founded on the values of responsible and safe gaming. The company was established in the city of Cyprus, Nicosia, in 2009. It is licensed by the National Betting Authority of Cyprus with both Class A and Class B licenses, which allows the operation of sports betting in shops within the Republic of Cyprus and online at www.betonalfa.com.cy.
Initially, Bet on Alfa was well known as being a betting company which provided services only through retail. Year on year, it increased its number of betting shops as the demand for customers to play with Bet on Alfa grew. At present, there are more than 60 branches throughout Cyprus – a number that is expected to grow in the near future. Within 10 years Bet on Alfa became the number 1 betting destination in retail due to its introduction of easy and streamlined betting terminal software for customers to play and place their bets.
Although the company was relatively ‘new’ by industry standards, the board of directors felt that it was the right time to take a dive into the online world of betting. In 2017 the company launched its online betting product, following in the evolution and needs of the Cyprus market, allowing for a new and modern betting experience.
Always acting ahead of the curb, Bet on Alfa were the first Cypriot company to introduce a plethora of technologies and products to its customers such as the first automated betting system in retail, Live Betting, Live Streaming, Cash Out and Build & Bet; a product which allows the punter to create a mix and match of markets within a single bet.
Bet on Alfa offers a wide range of Pre-game and Live Betting options on the most popular sports such as football, basketball, volleyball, tennis, cricket, rugby, snooker, American football, boxing, MMA and formula 1. Additionally, Bet on Alfa also offers special bets on events such as the World Cup, European Football Championship and the Eurovision song contest.
To add to the list of firsts and furthering our commitment to tackling match-fixing and fraud, in 2019, Bet on Alfa became the first Cypriot betting operator to join the International Betting Integrity Association (IBIA) as an official member. The IBIA is the leading global player on integrity for the sports betting sector, therefore adding another layer of protection to our customers.
With a decade of year on year growth, Bet on Alfa is emerging as one of the most competitive sports betting companies in Cyprus. This is due to our services being in tune with what our customers really want – including, but not limited to – competitive odds, unique bonuses, loyalty programs, and above all credibility, which has strengthened our relationships with our customers through years of integrity and honesty; sentiments which cannot be undervalued in our industry.
*Bet on Alfa is committed in supporting Responsible Gambling practices. For more information and help with gambling practices or issues, please visit www.responsiblegambling.gov.cy